Author: Morillo

7 Things To Consider Before Opening A Food Truck Business

Are you planning to open a food truck? It seems that food trucks can be seen regardless of the direction you look. It is for this exact reason that many food entrepreneurs decide to pursue this venture instead of going for a traditional brick and mortar restaurant. Before you get too excited, however, you must first equip yourself with knowledge about the industry. Following are the top seven things you should consider before starting your own food truck business.

Invest In A Good Truck & Keep Up With Regular Maintenance

You might think that this is obvious advice, but a staggering number of food truck owners out there end up failing simply Fixer-upper food truck needing repairsbecause of not investing in a high quality truck. Bear in mind that this is the biggest investment you’re making for this kind of business. If you have the start-up capital, take the time to find a newer and well maintained vehicle. If your truck ends up in the shop often, you are leaving plenty of money on the table. It’s also good to find a good dedicated local automotive shop that is reliable so that you don’t have to waste time searching for somewhere to get your truck fixed. It’s invaluable to work with someone who can learn your truck and anticipate auto repairs as you need them!



Think About Your Target Market

Just like starting any kind of business, it’s important that you consider your potential customers. If you already have a particular food in mind, then it’s time to determine whether it’s going to appeal to the people in your location. Figure out what demographic you want to target and ask important questions that can help determine whether your food is going to sell. Aside from the food itself, thinking about your target market can also help you determine the design of your truck and where you are going to park in order to reach your customers.

Test Your Idea

Once you already have an idea of the route you want to take, it’s time to test it. You can do further market research and test your food with the help of your friends and family. If possible, you can try and reach out to industry experts to get their opinions. You may also want to consider giving away your food items for free in the location you plan on setting up your food truck. This should give you an idea of whether your prospects love your food.

Prepare All Permits

Now, you are getting closer toward your goal. But of course, you must familiarize yourself with the regulations and requirements of running a food truck business in your location. The permitting and licensing process varies per city, so make sure you consult your local government to prepare all the paperwork involved. Try to do this as soon as possible because it can take several months to secure all required permits.

Consider Catering Options

At first, you may be too focused on how well your food truck performs. But what if a customer suddenly asks you whether you can serve at their big event? Surely, you don’t want to turn down this offer. For this reason, it pays to think beyond street service and get into catering options. Whether it’s a public or private event, this presents a huge opportunity to get the name of your brand out there.

Keep Up With Technology

You must also equip yourself with the technology that helps your business become successful. The logistics of running a mobile business is far different from operating a traditional restaurant. For instance, you must think about what POS system to use. And you don’t want to rely on your Wi-Fi all the time. If it goes down, the last thing you want is to halt your operations. Make sure you have off-line capabilities so you don’t waste time and money.

Promote Online

Choosing the perfect location can make or break your food truck business. But aside from foot traffic, you can rely on other methods to attract more customers. Today, you can’t afford not to have an online presence, which you can achieve by finding a good digital marketing or SEO expert company. Make sure you set up a website for your business and create accounts on multiple social platforms. Posting images on your social accounts can entice prospects to try out your food. You can even collect emails and send updates as to where you’re going to park for the week.

By following these tips, you should have an easier time setting up your food truck business. While it comes with a different set of requirements and challenges, you increase your chances of succeeding with ample planning and preparation.

Enjoy Happy Hour At These Top Five Dining Establishments In LA

Enjoy Happy Hour At These Top Five Dining Establishments In LA

You’re surrounded by all of the lights, as some people describe LA, and if traveling, you might even right in the center of Hollywood. No matter your business in LA, local, tourist or just passing through on business, California welcomes you with these top 5 hot spots for Happy Hour in Los Angeles. It would be hard not to have a good start to your evening at one of these places, whether you’re there kicking off your weekend or just winding down after a long hard work day during the week.

Happy Hours are enjoyed all over LA, and you can imagine most of the posh restaurants would try to offer some enticing specials for people taking in the sunset on Sunset. Yeah, that sounds like one of those bucket list things now, doesn’t it? When put that way, it seems as though it’s the only place in the world where you can take in the sunset on Sunset. Naturally, you don’t have to be on the strip to enjoy Happy Hour in LA. Where are these bad top spots for the time that comes with significant discounts?

The great thing about Happy Hour is that it’s always longer than an hour. Establishments will do it differently, though, so it’s important to see when it starts and how long it lasts. Another perk is that the specials and discounts are usually on the food too and not just the drinks. When a bar serves good food, as many do in LA, then you’re talking an even better time. The only drawback about talking LA is you’re not talking about a city where things are cheap in the first place.

That’s why establishments like Bar Bouchon are frequently visited during Happy Hour. While you’re enjoying your favorite drink specials, you can order up some pork sliders, or maybe you fancy some truffle popcorn. This is a top-notch joint in Beverly Hills on Canon Drive, so it’s the whole package. Then you have top hot spots like Citizen and Cole’s. What’s interesting about Citizen is that it’s also located in Beverly Hills, yet it’s known for offering up Happy Hour discounts that are supposed to be the cheapest in the area.

There are two more to make up the top five Los Angeles restaurants that have Happy Hours. Would you think a pizza bakery would be on the list? Hey, it’s LA, so you never know. DeSano Pizza Bakery is the spot, and the 5th and final spot go to Gracias Madre, which is none other than Melrose Avenue in West Hollywood. Enjoy dining at these fine establishments and taking advantage of the discounts and specials available during Happy Hour.

How To Find Information About The Most Popular Southern California Food Trends

How To Find Information About The Most Popular Southern California Food Trends

We are all influenced by the various food trends in our area. We see those great chefs and restaurant owners on TV, revealing various tricks from their kitchen or even showing us how to prepare some of their most popular recipes. This step by step approach to cooking enables us to replicate in our kitchen the work of these professionals. This is the first step in launching a food trend.

If you are interested in the most popular Southern California food trends, you should try to discover and follow the blogs and online cooking shows of the greatest chefs in this area. You’ll be surprised to notice Hawaiian staples such as Poke becoming some of the trendiest foods. Raw fish, spices, fruits and veggies served together in a bowl, or a wrap is already very popular in Southern California. Many Pacific staples get an upgrade before being made available by the biggest local restaurants and famous chefs. Most of them try to give a new interpretation to meat-based dishes. Nonetheless, this contemporary and fancy cuisine aren’t cheap, so you may need to pay quite a lot to taste these chic foods. Besides, is seaweed is not your cup of tea; you may find it hard to swallow some of these unusual creations. If you are open-minded, however, you can allow yourself to be surprised by the striking combinations of sweet and sour. After all, there aren’t many people who would enjoy the taste of salted caramel bacon ice cream right off the bat.

Cauliflower and other vegetables have made it to this list. More and more people choose to mash such vegetables in their attempt to switch to a gluten-free nutrition. Since bread has gotten quite a bad reputation over the past decade, there are no wonder people who want to follow the modern food trends tend to avoid it. Flour-based goods are still trendy, but the preference has shifted towards whole flour and seed-based products. Bread can become fashionable again, but not the white stuff your grandmother used to love. Artisanal bread baking, gourmet pizzas, and other similar foods have enough chances to dominate the top of preferences of Southern California residents.

You can find more details about all these ingredients and dishes on the blogs and websites of chefs and restaurants. You can take all these modern food trends and interpret them in your way, to create meals your beloved ones are going to enjoy.