Are you planning to open a food truck? It seems that food trucks can be seen regardless of the direction you look. It is for this exact reason that many food entrepreneurs decide to pursue this venture instead of going for a traditional brick and mortar restaurant. Before you get too excited, however, you must first equip yourself with knowledge about the industry. Following are the top seven things you should consider before starting your own food truck business.
Invest In A Good Truck & Keep Up With Regular Maintenance
You might think that this is obvious advice, but a staggering number of food truck owners out there end up failing simply because of not investing in a high quality truck. Bear in mind that this is the biggest investment you’re making for this kind of business. If you have the start-up capital, take the time to find a newer and well maintained vehicle. If your truck ends up in the shop often, you are leaving plenty of money on the table. It’s also good to find a good dedicated local automotive shop that is reliable so that you don’t have to waste time searching for somewhere to get your truck fixed. It’s invaluable to work with someone who can learn your truck and anticipate auto repairs as you need them!
Think About Your Target Market
Just like starting any kind of business, it’s important that you consider your potential customers. If you already have a particular food in mind, then it’s time to determine whether it’s going to appeal to the people in your location. Figure out what demographic you want to target and ask important questions that can help determine whether your food is going to sell. Aside from the food itself, thinking about your target market can also help you determine the design of your truck and where you are going to park in order to reach your customers.
Test Your Idea
Once you already have an idea of the route you want to take, it’s time to test it. You can do further market research and test your food with the help of your friends and family. If possible, you can try and reach out to industry experts to get their opinions. You may also want to consider giving away your food items for free in the location you plan on setting up your food truck. This should give you an idea of whether your prospects love your food.
Prepare All Permits
Now, you are getting closer toward your goal. But of course, you must familiarize yourself with the regulations and requirements of running a food truck business in your location. The permitting and licensing process varies per city, so make sure you consult your local government to prepare all the paperwork involved. Try to do this as soon as possible because it can take several months to secure all required permits.
Consider Catering Options
At first, you may be too focused on how well your food truck performs. But what if a customer suddenly asks you whether you can serve at their big event? Surely, you don’t want to turn down this offer. For this reason, it pays to think beyond street service and get into catering options. Whether it’s a public or private event, this presents a huge opportunity to get the name of your brand out there.
Keep Up With Technology
You must also equip yourself with the technology that helps your business become successful. The logistics of running a mobile business is far different from operating a traditional restaurant. For instance, you must think about what POS system to use. And you don’t want to rely on your Wi-Fi all the time. If it goes down, the last thing you want is to halt your operations. Make sure you have off-line capabilities so you don’t waste time and money.
Choosing the perfect location can make or break your food truck business. But aside from foot traffic, you can rely on other methods to attract more customers. Today, you can’t afford not to have an online presence, which you can achieve by finding a good digital marketing or SEO expert company. Make sure you set up a website for your business and create accounts on multiple social platforms. Posting images on your social accounts can entice prospects to try out your food. You can even collect emails and send updates as to where you’re going to park for the week.
By following these tips, you should have an easier time setting up your food truck business. While it comes with a different set of requirements and challenges, you increase your chances of succeeding with ample planning and preparation.